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What are the key elements for a successful informational service?
We may compare the situation to the treatment of a sick patient. First of all he has to come to the doctor when there still is time to do something. Then the correct diagnosis is made, an adequate treatment is prescribed and followed and ultimately, the patient is held under observation. Determining the necessary information precedes the decision. The diagnosis is equivalent to the "assesement of organisation information need" and the treatment consists in soliciting, assimilating, and using the information. During the initial phases of this process, the company’s management plays an essential role. This is when the company develops its skills and reflexes of understanding the information and deciding how to use it efficiently.
 
 
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